Ghost

Self-Hosted

Open-source professional publishing platform for creators

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Overview

Ghost is a modern, open-source blogging and publishing platform designed for content creators. It offers a distraction-free Markdown editor, membership/subscription tools for monetization, SEO optimization, and customizable themes. Deployable via Docker, self-hosted servers, or managed Ghost Pro hosting, it supports multi-author workflows, analytics, and integrations with Mailchimp/Zapier. Built on Node.js, it’s lightweight and fast—ideal for personal blogs or professional publications seeking control over content and data.

Key Features

  • Distraction-free Markdown editor
  • Membership & subscription monetization
  • SEO optimization tools
  • Customizable theme system

Frequently Asked Questions

? Is Ghost hard to install?

Ghost is easy to install via Docker or one-click hosting providers. Self-hosting requires basic Node.js/Nginx knowledge, but official docs have step-by-step guides. Ghost Pro offers managed hosting with zero setup.

? Is Ghost a good alternative to Medium?

Yes—Ghost lets you own your content/data and monetize via subscriptions without Medium’s cuts. It’s better for building a branded presence instead of relying on a third-party platform.

? Is Ghost completely free?

The core Ghost software is open-source (MIT license) and free to self-host. Ghost Pro (managed hosting) has paid plans, and some premium themes/plugins may cost extra—self-hosted users only pay for server costs.

Top Alternatives

Tool Info

Pricing Open Source
Platform Self-Hosted

Pros

  • Full control over content and data (self-hosted)
  • Built-in monetization without third-party revenue share
  • Clean, intuitive interface for creators

Cons

  • Requires basic server knowledge for self-hosting
  • Limited plugin ecosystem compared to WordPress
  • Managed hosting (Ghost Pro) can be costly for large audiences

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