Google Analytics API

API

API for collecting, configuring, and analyzing audience data

Overview

The Google Analytics API provides RESTful endpoints to access GA4 and Universal Analytics data, configure properties, manage audiences, and retrieve reporting insights. Responses are in JSON format. Key endpoints include report generation (metrics like users, sessions, conversions), audience segmentation, and property setup. Use cases: build custom dashboards, automate performance reports, integrate audience insights into CRM tools, and optimize marketing campaigns via user behavior analysis.

Example Integration (JavaScript)

script.js JS


fetch('https://developers.google.com/analytics/')
  .then(res => res.json())
  .then(data => console.log(data))
  .catch(err => console.error(err));

Key Features

RESTful
JSON Responses
OAuth 2.0 Auth
GA4 & Universal Analytics Support
Custom Reporting
Audience Management

Frequently Asked Questions

? Is Google Analytics API free to use?

Basic usage (standard reporting, limited quotas) is free; enterprise plans with higher limits or advanced features require payment.

? Does it require an API Key?

No—authentication uses OAuth 2.0 to secure access to user-specific analytics data.

? What is the response format?

All API responses are in JSON format, enabling easy parsing and integration into applications.

Top Alternatives

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Tool Info

Pricing Freemium

Category Business

Platform Public API

Pros

⊕ Robust analytics insights
⊕ Scalable for enterprise use
⊕ Google ecosystem integration
⊕ Comprehensive metrics
⊕ Extensive documentation

Cons

⊖ OAuth 2.0 setup required
⊖ Rate limits apply
⊖ Steep advanced learning curve
⊖ Basic tier real-time data restrictions