Mautic

Self-Hosted

Open-source marketing automation platform for email campaigns and newsletters

Overview

Mautic is an open-source marketing automation tool enabling businesses to create, manage, and analyze email newsletters, mailing lists, and targeted campaigns. It supports lead segmentation, personalized content, A/B testing, and integration with WordPress, CRMs, and social media. Deployable via Docker, self-hosted servers, or cloud instances, it gives full data privacy control. Features like lead scoring, workflow automation, and detailed analytics track campaign performance, making it ideal for teams seeking a customizable alternative to proprietary tools.

Self-Hosting Resources

Find Official Image on Docker Hub View Source & Docs

Below is a reference structure for docker-compose.yml. ⚠️ Do NOT run blindly. Replace placeholders with official values.

docker-compose.template.yml TEMPLATE


version: '3'
services:
  mautic:
    image: <OFFICIAL_IMAGE_NAME>:latest
    container_name: mautic
    ports:
      - "8080:<APP_INTERNAL_PORT>"
    volumes:
      - ./data:/app/data
    restart: unless-stopped

Key Features

Email campaign creation & workflow automation
Lead segmentation & personalized content delivery
A/B testing & real-time performance analytics

Frequently Asked Questions

? Is Mautic hard to install?

Mautic can be installed via Docker (simpler for beginners) or manual setup on LAMP/LEMP stacks. Official docs offer step-by-step guides, but self-hosting needs basic server knowledge. Managed hosting options are available for less technical users.

? Is it a good alternative to Mailchimp?

Yes—Mautic provides core features like campaigns and segmentation but with full data control and no subscription fees. It’s more customizable but requires more technical expertise than Mailchimp’s user-friendly interface.

? Is it completely free?

Mautic is open-source and free to use. Costs may come from self-hosting (server, maintenance) or managed hosting, but there are no licensing fees for core features.

Top Alternatives

Mailchimp Compare

Constant Contact Search Google

Tool Info

Pricing Open Source

Category Communication - Email - Mailing Lists and Newsletters

Platform Self-Hosted

Pros

⊕ Full data ownership (self-hosted)
⊕ No licensing fees (open-source core)
⊕ Extensive integrations with CRM and CMS tools

Cons

⊖ Steeper learning curve for non-technical users
⊖ Requires regular server maintenance/updates
⊖ Limited customer support compared to proprietary tools