Google Analytics

API

Collect, configure, and analyze user data to target the right audience effectively

Overview

Google Analytics API offers RESTful endpoints to programmatically access and manage analytics data. It supports JSON responses and includes endpoints for reporting (e.g., sessions, page views), account/property management, and data stream configuration. Use cases include building custom dashboards, automating report generation, segmenting audience data for targeted campaigns, and syncing insights with CRM tools. OAuth 2.0 authentication ensures secure access to user-specific data, enabling businesses to make data-driven decisions to optimize marketing and user experience.

Example Integration (JavaScript)

script.js JS


fetch('https://developers.google.com/analytics/')
  .then(res => res.json())
  .then(data => console.log(data))
  .catch(err => console.error(err));

Key Features

RESTful API
JSON Support
OAuth 2.0 Authentication
Reporting Endpoints
Account & Property Management
Real-time Data Access

Frequently Asked Questions

? Is Google Analytics API free to use?

The basic GA4 API is free for standard users; enterprise features (like GA4 360) require a paid subscription.

? Does it require an API Key?

No—authentication uses OAuth 2.0 to access authorized user-specific analytics accounts.

? What is the response format for API requests?

The API returns data in JSON format, which is easy to parse and integrate into applications or dashboards.

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Tool Info

Pricing Freemium

Category Business

Platform Public API

Pros

⊕ Comprehensive data insights
⊕ Seamless Google tool integration
⊕ Scalable for all business sizes
⊕ Customizable reporting options

Cons

⊖ Steep learning curve for advanced use
⊖ API rate limits apply
⊖ Requires OAuth setup
⊖ Advanced features need paid GA4 360 tier