Matomo

Self-Hosted

Open-source web analytics alternative to Google Analytics

Overview

Matomo is a self-hosted web analytics platform that gives users full control over their data. Track website traffic, user engagement, conversions, and e-commerce performance without third-party data sharing. It offers real-time stats, customizable dashboards, GDPR/CCPA compliance, and integration with WordPress, Shopify, and other tools. Deploy via Docker, cloud, or on-prem servers. The core is open-source and free, with paid enterprise features like heatmaps, A/B testing, and advanced segmentation for scaling needs.

Self-Hosting Resources

Find Official Image on Docker Hub View Source & Docs

Below is a reference structure for docker-compose.yml. ⚠️ Do NOT run blindly. Replace placeholders with official values.

docker-compose.template.yml TEMPLATE


version: '3'
services:
  matomo:
    image: <OFFICIAL_IMAGE_NAME>:latest
    container_name: matomo
    ports:
      - "8080:<APP_INTERNAL_PORT>"
    volumes:
      - ./data:/app/data
    restart: unless-stopped

Key Features

Full data ownership
GDPR/CCPA compliant
Real-time analytics
Customizable dashboards
E-commerce tracking

Frequently Asked Questions

? Is Matomo hard to install?

Matomo is easy to install—use Docker for a quick setup, one-click installs on many hosting platforms, or manual deployment on LAMP/WAMP stacks. Comprehensive documentation supports all methods.

? Is it a good alternative to Google Analytics?

Yes—Matomo provides equivalent core analytics features while eliminating third-party data risks. It’s ideal for businesses prioritizing privacy and compliance, with no ads or data selling.

? Is Matomo completely free?

The core Matomo platform is open-source and free to self-host. Paid plans (Cloud or Enterprise) unlock advanced features like heatmaps, session recordings, and A/B testing.

Top Alternatives

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Tool Info

Pricing Free/Open Source

Category Analytics

Platform Self-Hosted

Pros

⊕ Full data privacy
⊕ Open-source core
⊕ Wide integration support

Cons

⊖ Requires server maintenance
⊖ Paid advanced features
⊖ Steeper learning curve for enterprise tools