Matomo
Self-HostedOpen-source web analytics alternative to Google Analytics
Overview
Matomo is a self-hosted web analytics platform that gives users full control over their data. Track website traffic, user engagement, conversions, and e-commerce performance without third-party data sharing. It offers real-time stats, customizable dashboards, GDPR/CCPA compliance, and integration with WordPress, Shopify, and other tools. Deploy via Docker, cloud, or on-prem servers. The core is open-source and free, with paid enterprise features like heatmaps, A/B testing, and advanced segmentation for scaling needs.
Key Features
- Full data ownership
- GDPR/CCPA compliant
- Real-time analytics
- Customizable dashboards
- E-commerce tracking
Frequently Asked Questions
? Is Matomo hard to install?
Matomo is easy to install—use Docker for a quick setup, one-click installs on many hosting platforms, or manual deployment on LAMP/WAMP stacks. Comprehensive documentation supports all methods.
? Is it a good alternative to Google Analytics?
Yes—Matomo provides equivalent core analytics features while eliminating third-party data risks. It’s ideal for businesses prioritizing privacy and compliance, with no ads or data selling.
? Is Matomo completely free?
The core Matomo platform is open-source and free to self-host. Paid plans (Cloud or Enterprise) unlock advanced features like heatmaps, session recordings, and A/B testing.
Top Alternatives
Tool Info
Pros
- ⊕ Full data privacy
- ⊕ Open-source core
- ⊕ Wide integration support
Cons
- ⊖ Requires server maintenance
- ⊖ Paid advanced features
- ⊖ Steeper learning curve for enterprise tools